Adult entertainment in the United States has evolved dramatically over the last few decades. While there are still many adult businesses that exist in cities and towns across the country, there are also more ways than ever to enjoy adult entertainment in private settings without ever going to a club or bar. Here are 10 surprising facts about adult entertainment in America.
Adults spend more time online than kids
The average Internet user spends 32 hours a month online. In comparison, most kids spend around 24 hours per month on their electronic devices—and some barely get a few hours each week. So who’s spending more time in front of their screens? Adults, for sure! This should come as no surprise to you if you look at which websites are visited by adults and kids alike. According to Statista, adults tend to go to adult-oriented sites while children prefer entertainment and educational websites like Netflix or YouTube.
Adults use social media daily
71% of internet users aged 18-29 visit social media sites daily, compared to 40% of those who are 30 and older. While these numbers will likely decline as younger generations grow older, it’s important to note that social media isn’t just a passing fad with young adults—it has become an integral part of their lives.
Mobile consumption is overtaking desktop use
This trend is especially noticeable in big screen-loving countries like China and South Korea, but mobile use is also increasing in North America and Europe. According to comScore’s 2018 US Mobile App Report, which surveyed more than 30,000 people about their online habits during December 2017, 87% of smartphone users accessed apps via a mobile device at least once that month. In other words, if you want to reach your target demographic (read: everybody), you need to optimize your site for mobile.
Companies advertise on Facebook
A Facebook ad campaign is a powerful way to reach your target market and can make all of your marketing efforts much more effective. Because Facebook ads are affordable, easy to setup, and powerful, any serious business should be using them for their marketing strategy. Whether you’re looking to simply increase brand awareness or sell your products directly through an ad, Facebook has options that can help you reach new customers in no time.
Video views are on mobile devices
Take a guess at what percentage of video views come from mobile devices. What is it? 50%? 40%? 30%? The answer: 70%. That’s right—seven out of every 10 videos are viewed on a smartphone or tablet. And these viewers spend more time with videos than desktop users do. This shouldn’t be surprising, since 75% of adults in America own smartphones and 57% own tablets.
Millennials watch YouTube every day
According to a survey conducted by Google and Ipsos, 75% of people between ages 18 and 34 watch YouTube every day. (That’s a much higher percentage than older adults.) What do they spend all that time watching? The same things you did when you were in your 20s—people falling off bikes or skateboards, cats running into walls or getting into trouble with other animals. They also enjoy shorter videos on topics such as news updates, beauty advice and technology hacks. The average millennial spends more than 5 hours per week watching videos online. And many millennials will go out of their way to find content that interests them—74% of those surveyed said it was important for them to discover new content on their own rather than having someone recommend it or suggest something similar.
On top of all these interesting statistics about adult entertainment, there is one thing that both men and women can agree on: Nothing improves an orgasm like porn! So how does pornography impact your sex life? And why do so many people in their 20s spend a significant amount of time watching it? Let’s get to know more about millennials and their use of porn.
There are more than 800 million adults worldwide who regularly view pornography. In other words, an average man or woman has a 1 in 3 chance of being exposed to pornography during any given day.
Amazon Prime users spend $1200 per year, compared to $700 by non-members
If you’re a member of Amazon Prime, it may not be clear exactly how that membership is helping you save money. In fact, it may seem like it isn’t saving you anything at all if you are spending as much—or more—on items shipped via their store than before your membership.
Video streaming over doubled in the last two years
While watching adult entertainment used to require going out and buying a movie, adult-video streaming subscriptions have exploded over recent years. Almost 20% of all broadband subscribers in America now have an adult-entertainment subscription. It’s estimated that by 2020, two thirds of all internet traffic will be porn-related.
Pinterest users are 42% more likely to make a purchase than non-Pinterest users
Pinterest is a great platform for showcasing your work and, with over 80 million users, that platform is huge. Additionally, Pinterest attracts a higher proportion of affluent users than Facebook and Twitter. If you are targeting an upscale clientele—which almost all adult entertainment businesses do—consider using Pinterest to reach them.
More businesses are using Snapchat to promote their brands and services
In 2016, brands spent $370 million on Snapchat ads. While that might seem like a large number, it’s actually small compared to what they are spending on other social media sites such as Facebook. Snapchat is also experiencing rapid growth and is expected to reach $1 billion in ad revenue by 2019. As more businesses realize how effective Snapchat advertising can be, expect advertising expenses to rise dramatically.
How does one get into adult entertainment? Even though there aren’t many straight-forward ways into adult entertainment, there are still several ways for you to enter it: Try finding a way onto an amateur adult modeling sites or Male Strip Clubs. Look up pornographers or adult film directors and send them your resume and demo reel (your demo reel should have three years’ worth of clips). Submit yourself to your city’s performer database (most major cities have them). You don’t need to do all of these things at once — just use one or two resources every day until you’ve accumulated enough contacts or footage for an agent or talent scout to take notice of you.